Full Title: Above and Beyond: Green Tariff Design for Traditional Utilities
Author(s): Letha Tawney
Publisher(s): World Resources Institute
Publication Date: January 1, 2014
Full Text: Download Resource
Description (excerpt):
This paper describes what draws U.S. commercial and industrial customers to renewable energy, and explores how traditional utilities could build on their strengths to deliver affordable renewable energy to customers.
Customers from industrial to residential are finding that new renewable energy options, often provided by third parties, can be competitive with retail rates. Utilities, including vertically integrated utilities in traditional electricity markets where competition has historically been extremely limited, are exploring how to effectively compete for those customers and maintain a positive relationship with them. Green tariffs are one emerging approach.