Full Title: Expanding the Pie: Opportunities for Utilities to Monetize Customer Engagement
Author(s): Deloitte
Publisher(s): Deloitte
Publication Date: March 1, 2016
Full Text: Download Resource
Description (excerpt):
The Deloitte Resources 2015 Study gave voice to more than 600 businesses and 1,500 household decision makers, and their message is clear: the concept of energy management has become ingrained and the commitment to reducing consumption has become entrenched. Consumers are looking to utilities for information and guidance regarding how they might reduce their electric bills and businesses consider energy management to be an essential aspect of corporate strategy. These findings suggest a significant opportunity for electric utilities to provide new and innovative demand-side energy management services. According to an article published by Edison Electric Institute (EEI), perhaps the biggest and most exciting change unfolding for electric utilities is the increased focus on customer engagement. As customers continue to seek energy management advice from their service providers, utilities are presented with opportunities to strengthen trusted relationships and expand their revenue-generating services. In many instances, regulators encourage such offerings through state-level energy efficiency standards and renewable energy policies.