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Motivations and Emotions of Engaged Consumers

Motivations and Emotions of Engaged Consumers

Full Title:  Motivations and Emotions of Engaged Consumers
Author(s):  Market Strategies International
Publisher(s):  Smart Grid Consumer Collaborative
Publication Date: October 1, 2014
Full Text: Download Resource
Description (excerpt):

The Smart Grid and other technological advances have provided consumers an ever-increasing set of options for engaging with energy. SGCC has undertaken this study to help its members and other Smart Grid stakeholders better understand consumer engagement, consumers’ motivations for engaging with their utility and/or energy use, and what emotions result from that engagement. Our intent is to understand the drivers of consumer engagement in order to inform product/service development and marketing programs so that industry stakeholders can effectively create enduring consumer engagement.

All statements and/or propositions in discussion prompts are meant exclusively to stimulate discussion and do not represent the views of OurEnergyPolicy.org, its Partners, Topic Directors or Experts, nor of any individual or organization. Comments by and opinions of Expert participants are their own.

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