Full Title: Behavioral Economics Applied to  Energy Demand Analysis: A  Foundation
Author(s): Leidos Engineering, LLC
Publisher(s): United States Energy Information Administration
Publication Date: 10/2014

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Description (excerpt):

Neoclassical economics has shaped our understanding of human behavior for several decades. While still an important starting point for economic studies, neoclassical frameworks have generally imposed strong assumptions, for example regarding utility maximization, information, and foresight, while treating consumer preferences as given or external to the framework. Leidos Engineering, LLC (Leidos), previously known as Science Applications International Corporation (SAIC), conducted research on behavioral economics and energy demand, and reports the following in the contract report in Appendix A.