AESP Annual – Humanizing Energy
Sitting in cubicles and home offices, it can be easy to lose sight of our end users and stakeholders. And we can’t allow that to happen. If we only engage the humans we serve when it’s time to sell or go to a regulatory hearing, we will fall short of what’s truly achievable. Let’s learn from our peers that already practice human-centric design. They’ve already seen the benefits!
– Products reduce design alignment time by 75% and deliver cost savings of nearly US$ 1 Million for major projects (Source: Forrester)
– Companies see third higher revenues and 56% higher returns leading to higher shareholder satisfaction (Source: McKinsey)
– Organizations see internal impacts too with 71% saying it has improved work culture (Source: McKinsey)
– Half of all companies practicing human-centric design (design thinking) report greater customer loyalty (Source: Adobe)
This year’s agenda is set to deliver the best lessons from success and failure on the road to human-first clean energy and efficiency solutions in five areas.
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