Campaigning For Projects: How to Win With Communities & Local Officials
Are you a developer encountering higher project risk from NIMBY opposition? Community engagement has emerged as the greatest immediate challenge to the clean energy transition, with sunk costs from canceled projects averaging $2 million per solar farm and $7.5 million per wind farm.
To build local support for clean energy projects and reach key stakeholders where they are, the industry must adopt more nimble and adaptable outreach techniques that mirror the tactics of sophisticated political campaigns.
This session, originally debuted at RE+ 2024, will have you design a detailed plan to win the social license from the community that commissioners need to approve your permit. Attendees will spend the session walking step-by-step through Tigercomm’s custom campaign planning methodology driven by an experienced political mindset. This will include identifying the right local stakeholders, communicating project benefits at the emotional level, and recruiting supporters. Participants will also receive takeaway resource guides.
Contribute to this discussion
You must be logged in to post a comment.