GreenBiz – Incorporating Sustainability Insights Into Consumers’ Buying Journey
Consumer demand for sustainability insights has reached a major tipping point: over 50% of global consumers now want environmental impact information available at the time of purchase. With this level of demand, how can companies efficiently incorporate sustainability data into their consumers’ daily purchasing decisions?
Information and technology help us everyday in “thinking differently” and making choices that used to be complex and intimidating, easy and empowering. If we have a desire to shift our lives to being “greener”, we need to leverage the data we now have at our fingertips.
Join us as we discuss how advanced technology can help organizations add sustainability insights into their consumer buying journey to empower them with the knowledge to make their own sustainability decisions.