Full Title: Aligning Utility Strategies with Customer Preferences: Research-Backed Insights on EV Managed Charging
Author(s): Franklin Energy
Publisher(s): Franklin Energy
Publication Date: November 19, 2024
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Description (excerpt):
To help utilities understand this landscape, Franklin Energy conducted extensive research to gain a comprehensive understanding of customer preferences and concerns related to EV charging and in particular, managed charging. This research involved a secondary analysis of existing EV driver research, including data analysis of charging behaviors and peak usage times, and a review of existing utility managed charging program designs, along with available demand response impact comparisons. Finally, Franklin Energy conducted a statistically significant survey of EV owners and near-term buyers to determine their charging practices, preferences, and perceptions of common utility managed charging programs. Leveraging these insights, utilities can develop tailored solutions that align with customer needs, such as optimizing charging and implementing dynamic pricing models to encourage off-peak charging. These strategies will not only address consumer concerns but will also allow utilities to better balance the load on the electric grid, supporting both grid stability and enhanced customer experience.