Full Title: Emergence Strategy in Action: Gogoro Seizes Opportunity in the Transition to Sustainable Mobility
Author(s): James Newcomb
Publisher(s): Rocky Mountain Institute
Publication Date: September 27, 2024
Full Text: Download Resource
Description (excerpt):
How did Gogoro go from stealth startup to being the largest worldwide provider of light EV battery swapping — all in a little over a decade? The company, which vastly simplifies the charging experience for the rapidly growing two-wheeled electric scooter market, now operates in nine countries.
Gogoro’s success story has all the hallmarks of emergence strategy, including deft system sensing to identify strategic opportunities aligned with its vision and a flexible partnership strategy to increase the company’s influence in a rapidly evolving business ecosystem.
At almost every turn, Gogoro has outpaced bigger potential rivals by taking strategic decisions based on an understanding of the unique role that the company could play in relation to other actors in the system, consistent with the company’s long-term vision for increasing sustainability through mobility.