Back to OurEnergyLibrary search




Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing

Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing

Full Title: Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing
Author(s): Megan R. Bailey, David P. Brown, Blake C. Shaffer, and Frank A. Wolak
Publisher(s): National Bureau of Economic Research
Publication Date: August 22, 2023
Full Text: Download Resource
Description (excerpt):

This working paper uses a field experiment to measure the effectiveness of financial incentives and moral suasion “nudges” to shift the timing of electric vehicle (EV) charging. They find EV owners respond strongly to financial incentives, while nudges have no statistically discernible effect. When financial incentives are removed, charge timing reverts to pre-intervention behavior, showing no evidence of habit formation and reinforcing our finding that “money matters”. Their charge price responsiveness estimate is an order of magnitude larger than typical household electricity consumption elasticities. This result highlights the greater flexibility of EV charging over other forms of residential electricity demand.

All statements and/or propositions in discussion prompts are meant exclusively to stimulate discussion and do not represent the views of OurEnergyPolicy.org, its Partners, Topic Directors or Experts, nor of any individual or organization. Comments by and opinions of Expert participants are their own.

Sign up for our Press Release Distribution List

    Your Name (required)

    Your Email (required)

    Please sign me up to receive press releases from OurEnergyPolicy.org.