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What do Current Owners of Hybrids and Non-Hybrids Think about Hybrids?

What do Current Owners of Hybrids and Non-Hybrids Think about Hybrids?

Full Title:  What do Current Owners of Hybrids and Non-Hybrids Think about Hybrids?
Author(s):  Michael Sivak and Brandon Schoettle
Publisher(s):  University of Michigan
Publication Date: October 1, 2014
Full Text: Download Resource
Description (excerpt):

This survey examined the views of U.S. motorists concerning hybrid vehicles, both in terms of their current vehicles and future vehicles. The survey yielded completed responses from 1,002 owners of a hybrid and 1,038 owners of a non-hybrid. Of special interest are the factors that led current owners of hybrids to purchase them, and factors that influence future acceptance of hybrids.

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