Full Title: What do Current Owners of Hybrids and Non-Hybrids Think about Hybrids?
Author(s): Michael Sivak and Brandon Schoettle
Publisher(s): University of Michigan
Publication Date: October 1, 2014
Full Text: Download Resource
This survey examined the views of U.S. motorists concerning hybrid vehicles, both in terms of their current vehicles and future vehicles. The survey yielded completed responses from 1,002 owners of a hybrid and 1,038 owners of a non-hybrid. Of special interest are the factors that led current owners of hybrids to purchase them, and factors that influence future acceptance of hybrids.