Automakers Shouldn’t Stop at Electrification

It seems like every week another major automaker announces it will “electrify” its vehicle lineup. In just the past few months, Mercedez-Benz, Ford, Audi, Maserati, GM, BMW, and more have committed to electrification by adding more electric vehicle (EV) options to their fleet. What makes these announcements particularly intriguing is that many of the automakers are following the electrification model of Volvo. They’re not just offering a few brand-new vehicles that run solely on electricity. They’re building plug-in hybrid models that can use both gasoline and electricity, and hyper-efficient models that run solely on gasoline but utilize an electric motor… [more]