Full Title: U.S. Homeowners on Clean Energy: A National Survey
Author(s): SolarCity and Clean Edge
Publisher(s): SolarCity and Clean Edge
Publication Date: 03/2015

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Description (excerpt):

In our second annual survey of U.S. homeowner purchasing trends and attitudes, we find that clean-energy products and services – including solar PV, utility-scale renewables, hybrid electric vehicles, and green buildings – continue to experience double-digit compound annual growth rates (CAGRs). Sustained double-digit growth rates for more than a decade reflect the long-term nature of this current shift to more efficient, cleaner, and environmentally friendly products and services. But don’t be mistaken; as our research clearly points out, it is cost savings, much more than environmental factors, that are driving this monumental shift. Our annual survey of U.S. homeowners provides a deeper view into what’s motivating these consumers, and looks at the often-nuanced reasons behind this notable transition.