Full Title: Electrifying cars: How three industries will evolve
Author(s): R. Hensley, S. Knupfer, D. Pinner
Publisher(s): McKinsey Quarterly
Publication Date: June 1, 2009
Full Text: Download Resource
Description (excerpt):
Upon entering the mainstream—in a few years or a couple of decades—electrified cars will transform the auto and utilities sectors and create a new battery industry. What will it take to win in a battery-powered age?