The Energy Choice Coalition is an educational and advocacy organization committed to promoting competition and innovation in electricity markets without discriminating against technologies. Consumer-driven energy markets deliver better results than traditional monopoly markets or partly restructured markets by empowering the end user. Competition allows customers to make their own choices with respect to environmental concerns and reliability, and are the most effective way to keep prices low and encourage economic growth, job creation, and innovation. Our goal is to identify the policy barriers to consumer choice and remove them through advocacy.