Full Title: 2019 RENEWABLE ENERGY NARRATIVE TRENDS
Author(s): The Solutions Project
Publisher(s): The Solutions Project
Publication Date: March 11, 2020
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Analysis of more than 2,300 news and opinion articles from 2019 related to renewable energy— sourced from LexisNexis and Google News. Articles came from national and state outlets, as well as online and trade publications.
Purpose of the research was to understand how the media covers renewable energy, in particular to determine if funding gaps in climate philanthropy are also leading to a gap in media coverage of local leaders and innovations. To what extent would articles quote women as spokespeople, reference issues of equity, or talk about communities of color?
Percentage of clean energy news articles quoting women doubled in 2019 compared to 2018 . Women were quoted in 42% of clean energy articles in 2019, up from 21% the year before.
Communities of color, despite being disproportionately impacted by climate change and fossil fuels, were referenced in only 2% of articles.
Only 6% of the articles referenced issues related to equity and justice.
Local leaders and their organizations are having outsized impact in the renewable energy space, especially relative to the funding they receive.
Developed by The Solutions Project, a philanthropic organization, and Conspire for Good, a strategy and communications agency.